Question of the Day: What percent of Coachella attendees used a payment plan to buy their ticket this year?
Financing the vibes is officially part of the festival experience.
Answer: 60%
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Questions:
- Why do you think so many people are willing to go into debt or use payment plans for experiences like concerts or festivals?
- What do you think this trend says about how young people prioritize spending today?
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How might companies use flexible payment options to encourage people to spend more than they planned?
Click here for the ready-to-go slides for this Question of the Day you can use in your classroom.
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Behind the numbers (People):
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"As music festival prices continue to soar, fans are now opting for payment plans to obtain their tickets. In a new report published by Billboard on April 17, studies found that of the 80,000-plus attendees at the music festival, roughly 60% used a payment plan to afford their tickets. Coachella's payment plan is offered in partnership with AXS and attendees can choose to put down as little as $49.99 to reserve their tickets, paying the rest off over several months. An additional $41 charge is added for using the service."
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About the Author
Dave Martin
Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.

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